Vin Lee

Our Approach

Our Approach

Art is constantly evolving to reflect culturally diverse subject matters, artist backgrounds, and the contemporary political and social climates.  Gallery Rodeo strives to bring these new expressions of art to everyone in our communities, not just fine art connoisseurs.  By showcasing culturally significant works, Gallery Rodeo elevates our clientele to fine art aficionados.  Throughout the century our named artists have continued to break through societal norms.  This creates extraordinary freedom of expression and creativity.  Without constraint and restriction, without limits, anything can happen.
After almost a decade, we are proud to continue showcasing the most famous and astute artists to ever exist.  The aesthetic and conceptual quality of work shown at Gallery Rodeo has earned us an important role in the fine art world.

Our Story

Our Story

Gallery Rodeo is a premiere destination for fine art in North America. Combined with Parke-Bernet and Galerie Vollard the group has one of the largest art galleries on the West Coast. Vin Lee, CEO of Grand Metropolitan, acquired the gallery in 2010 with a commitment to furthering the education and fulfillment of fine art in America.

Named for its origin on Beverly Hills famed Rodeo Drive in the middle of the Platinum Triangle of Los Angeles, the collection is for discerning and elite art enthusiasts.

Vin Lee

CEO of Beverly Hills based Grand Metropolitan, privately-held luxury goods holding company with a 120 brand portfolio. Finlay Fine Jewelers is one of the largest jeweler groups in North America. Heilig-Meyers is also one of the largest furniture retailers in the United States. Dalgety PLC operates the firms food and beverage brands including arable and pastoral farming, IMASCO Ltd. tobacco interests, and Pushkin Caviar.

In 2017, the luxury group assets were merged with Hadid. Grand Metropolitan maintains all stock in the new holding company.

In addition, we own Gallery Rodeo, The Beverly Hills Cigar Club, and Beverly Hills Sports Car. Gallery Rodeo collects fine art including Picasso, Rembrandt, Renoir, Klimt, and Rodin. Our Rodeo Collection added Willem de Kooning in 2015. The Beverly Hills Cigar Club is a private group of individuals passionate about wine, spirits, food and cigars. We participate in charity auctions, celebrity events, and red carpet functions including the Cannes Film Festival, Oscars, Grammys, Emmys, and Independent Spirit Awards.



Eastern European trading arm for Gallery Rodeo, specializing in Old Masters.


Parke-Bernet Gallery

New York, NY

East Coast operation of Gallery Rodeo.



Galerie Vollard

Paris, France

International trading arm of the North American operations.  Coming soon to Paris.


International Clientele

We ship anywhere in the world and accept Visa, MasterCard, and American Express. We also accept wire transfers from international collectors.g.